The earliest credit sequences were for silent films. Presented on title cards and containing printed material that were photographed and later incorporated into the movie. These cards also included the dialogue and set the time, place and action for the scenes. As the movie industry evolved, so did the titles. After the achievement of sound, titles began to function as a transition: taking on the responsibility of displaying the movie's title, the name of the director and establishing the hierarchy of actors. In the 1950s, titles began to move beyond realistic communication and evolved into complete narratives, establishing the mood and visual character of the film.

Since then, the creation of film titles have changed dramatically. During the 90s a new wave of designers have elevated the art of film titles to a new phase desktop motion graphics. As technology of desktop computers advance at a rapid pace, design companies are able to create visually stunning motion graphics that had been by a big production house in the past. With faster processors and affordable compositing and editing softwares, designers assume a greater control in creativity.
Saul Bass was the industry's pioneer. His work spans 50 years, 60 films and dozens of corporate projects, with his most famous achievement of the storyboards for Psycho's shower scene also being his most controversial.